An Unboxing Experience Featuring Beloved Characters and Fun Costumes and Accessories Surprises
LOS ANGELES, Dec 3, 2024. – Get ready for a delightful new adventure as Mattel, Inc., leading global toy and family entertainment company, partners with Cloudco Entertainment to bring fans the cutest unboxing experience ever with Barbie® and Care Bears™. Launching this Fall and Winter, the Barbie Cutie Reveal Care Bears Series, features Barbie and Chelsea dolls dressed as their favorite Care Bears characters, delivering joy and surprise with every unboxing.
Fans and collectors can remove an adorable plush animal costume to reveal a Barbie or Chelsea doll styled as one of three Care Bears characters: Cheer Bear™, Share Bear™, or Grumpy Bear™. As the unboxing continues, so do the surprises, with accessories like a cute skirt, headband, shoes, and a matching mini Care Bears friend. With Barbie dolls offering 10 surprises and Chelsea dolls offering 6 surprises, there is no shortage of enjoyment with plush friends, fashions, and transforming fun.
This product series will be rolling out across all global markets, with North America and the Asia-Pacific regions launching this holiday season, followed by the United Kingdom, Europe, the Middle East, and Latin America from the first quarter of 2025. Exciting features include a reversible plush top that turns into a super-soft oversized fleece jacket and a flippable costume head that transforms into a bed for the mini Care Bears friend. For Barbie, the fun doesn’t stop there: with icy cold and warm water, fans can transform the dolls’ face with twinkle-shine details, and even “open” and “close” the mini Care Bears figure’s eyes repeatedly. Water can be added to the dolls’ hair for even more cuteness with repeat color-change transformation.
“With the Barbie Cutie Reveal Care Bears series, fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment. “This collaboration brings these iconic characters together in a way captures the magic of discovery and the joy of surprises–offering fun for everyone”
Each doll is sold separately and available for purchase at all major retailers while supplies last. The Barbie Cutie Reveal Care Bears Series Doll & Accessories with 10 Surprises is priced at $24.99 and the Chelsea Cutie Reveal Care Bears Series Doll & Accessories with 6 Surprises is priced at $14.99. Visit Mattel Shop to purchase.
About Care Bears™:
Introduced in 1982 through consumer products, greeting cards, and later a series of animated television shows and feature films, Care Bears is one of the most popular and endearing children’s properties in the world. Fans of all ages are drawn to the lovable, huggable bears from Care-a-Lot who inspire all to have fun, share, and care. The Care Bears first appeared in their own television specials in 1983 and 1984, followed by a long-running animated TV series and the leap to the big screen in 1985-87 with The Care Bears Movie trilogy. Care Bears & Cousins, a Netflix original CGI- animated series, launched in fall 2015. In 2019, a brand-new look and mission for the Care Bears was introduced in Care Bears: Unlock the Magic, a 48 episode, 2D animated series currently airing in the US on Cartoon Network, Boomerang, and Max via its Cartoonito preschool block. In 2022, the Care Bears celebrated 40 years of sharing and caring through the launch of new consumer products with key retail partners and a range of new toys with Basic Fun.
Website: http://www.CareBears.com
YouTube: http://www.YouTube.com/CareBears
Facebook: http://www.Facebook.com/CareBears
Instagram: http://www.Instagram.com/CareBears
About Mattel:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®️, Hot Wheels®️, Fisher-Price®️, American Girl®️, Thomas & Friends™️, UNO®️, Masters of the Universe®️, Matchbox®️, Monster High®️, MEGA®️ and Polly Pocket®️, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
Website: http://www.Barbie.com
Facebook: http://www.facebook.com/Barbie
Instagram: http://www.instagram.com/Barbie
YouTube: http://www.YouTube.com/Barbie
About Cloudco Entertainment:
Cloudco Entertainment (formerly American Greetings Entertainment) is a children’s entertainment company and the owner of iconic entertainment brands such as Care Bears™, Holly Hobbie™, Madballs™, Boy Girl Dog Cat Mouse Cheese™, Twisted Whiskers™, Buddy Thunderstruck™, Tinpo™ and its newest IP, Overlord & The Underwoods™. Cloudco Entertainment develops multi-platform entertainment franchises across all media channels and creates a wide range of consumer merchandising programs and experiences that immerse children and adults in the brands they love.